The ULTRA Experience
"There are many adjectives one could use to describe the world’s biggest and most famous dance music event, but in the case of Ultra Music Festival – the ‘Ultra’ bit kinda says it all."
In addition to the annual Miami festival, the organizers have created the separate UMF WORLDWIDE brand, which expanded internationally with UMF festivals and events in places like Brazil and Ibiza. Having set up the UMF Films brand, the festival has produced a documentary bearing the title Can U Feel It, and the trailer was revealed this month.
Created and directed by the man behind ‘Final Kid’, Charly Friedrichs – ‘CAN U FEEL IT’ powerfully documents the truly global explosion of dance music that’s unfolding before our eyes, and immerses the audience headfirst in the full “UMF Experience”. The title says it all. Both the Experience and the story are told through the detailed, honest and first-hand insight of some of the finest, longest-standing and knowledgeable DJs in the industry; each one gives their own unique perspective on the reasons behind this unprecedented phenomenon in the most prominent and fitting location thinkable – Ultra Music Festival!
In addition to the annual Miami festival, the organizers have created the separate UMF WORLDWIDE brand, which expanded internationally with UMF festivals and events in places like Brazil and Ibiza. Having set up the UMF Films brand, the festival has produced a documentary bearing the title Can U Feel It, and the trailer was revealed this month.
Created and directed by the man behind ‘Final Kid’, Charly Friedrichs – ‘CAN U FEEL IT’ powerfully documents the truly global explosion of dance music that’s unfolding before our eyes, and immerses the audience headfirst in the full “UMF Experience”. The title says it all. Both the Experience and the story are told through the detailed, honest and first-hand insight of some of the finest, longest-standing and knowledgeable DJs in the industry; each one gives their own unique perspective on the reasons behind this unprecedented phenomenon in the most prominent and fitting location thinkable – Ultra Music Festival!
The video featured above is the first of two movie trailers for the upcoming 2012 movie: can u feel it.
The 150,000 partiers at UMF, the nearly 15,000 at Masquerade Motel, and the thousands who went in and out of Beatport's free Beach Party every day, were there for a single purpose: To listen to music they love with their friends.